Six Successful Rebrand Tips

Unveiling a new brand can be as daunting as it is exciting, but a rebrand goes way beyond a logo…

Window Shopping – Why a brand makeover is important

Reputation is built on brand. Goodyear, Woolworths and Shell are household names because of their brand. These behemoths have competitors…

The Dos and Don’ts of Rebrand Rollouts: Controlling the Message from Design to Delivery

There’s a lot to consider with any rebrand, but generally speaking consistency and efficient management are always key to its…

The Key to Managing Brand Implementation

Brand implementation seems simple. Design it, plaster it onto everything and then share it with the world. But all of this…

Bottom Line Branding: How Your Corporate Image Affects Your Earnings

Your corporate image is the sum total of the messages, interactions and experiences customers have with your product, services and…

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